Neo/Craft combines traditional craftsmanship with modern production techniques. It decodes conventional notions about materials, form and function, and realigns them to create unique and surprising products. In addition to the current focus on aluminium, steel, glass and wood, the constant search for new directions is at the core of its development process. Neo/Craft does not follow a formal design language. Instead, it is through its distinctive approach to materials and processes that Neo/Craft defines itself.
Sebastian Scherer was born in Aachen, Germany. He studied product design at the university of applied science in Aachen. In 2004 he moved to Berlin and founded his own Design Studio in Berlin in 2010 .
In 2012 his Aluminium Table was nominated for the Designpreis der Bundesrepublik Deutschland and in 2014 he won the Lexus Design award with his iridescent crystal lamp „Iris“. At this time he decided to establish his own furniture brand NEO/CRAFT which was launched in January 2015.
In 2016 his whole collection was nominated for the German Design Award with winning trophies for Iris , Isom and the Loop Series.
In 2016 Sebastian won the AD Design Award “Designer of the Year” in the category “minimal modern” commended by the AD Architectural Digest, Germany.
Sebastian Scherer’s design expresses individuality as well as functionality. He decodes forms, functions and materials and assembles them new to create new and unique objects.